Our Work
Below are a few detailed client Hispanic case studies ranging from insights discovery and multicultural strategy development to ROI-driven execution. Plus brief client cases with a variety of creative production.
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USG-Sheetrock
Fortune 500 construction manufacturer USG-Sheetrock contracted Santiago Solutions Group to develop a 3-Year Hispanic Strategic Marketing Plan.
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Pernod Ricard USA
Premium spirits and wine company, Pernod Ricard USA (PRUSA), the second-leading company in the U.S. by sales value, engaged Santiago Solutions Group to analyze current, and project potential Hispanic market share for their brand portfolio.
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Money Mart Financial Services
Santiago Solutions Group conducted Hispanic opportunity sizing evaluation, then re-positioned Money Mart brand to Hispanic market. We developed phased implementation strategy that included store re-design, staff training and time-sensitive radio and OOH campaign.
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Telscape Telecom Services
Santiago Solutions Group revitalized Telscape’s brand promise to the Hispanic market and developed a communications plan to drive awareness, acquisition and retention for local telephony and pre-paid wireless introduction. The two year plan included DRTV, DM, radio and print media, as well as Retail.
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Health Net of California
Santiago Solutions Group developed an in-culture voice for the Salud con Health Net program. We then produced local radio spots featuring actual health care providers speaking in-language and in-context to regional Hispanic audiences.