The New Multicultural Economy: 2014-2015 Trends

The fuel behind the American Economy has changed as Multicultural segments continue to drive the growth of overall U.S. employment while White Non-Hispanics drop off the labor rosters. In fact, over a third of the U.S. labor force is now Multicultural, but more importantly, the entire increase in U.S. employment rosters since 2007 pre-recession levels has been generated by Multicultural segments. And, the future gets even more dynamic when one considers that the labor force participation rate for White Non-Hispanics is the only whose decline has accelerated in the last 3 years while that among Hispanics and African Americans has stabilized. Why does this matter to marketers?

What is the fuel behind the American Economy?

Related Articles:
1. Millennial Force Speeds Ahead
2. U.S. Labor Force: Multicultural Millennial Tipping Point
3. Total Market ROI Watch: Q1’14 Labor Growth Change and Impact on U.S. Economy

About SSG
We guide clients to focus their resources toward the highest ROI growth opportunities by delivering ownable insights, projectable opportunity volumetrics, fact-based marketing plans, and customer journeys that respond to influencers and high-value prospects. We get there by leveraging our client-side experience, applying rigorous predictive analytics that yield accurate manageable priorities fueling highly actionable & effective Total Market roadmaps.

Tags:

No comments yet.

Leave a Reply

CAPTCHA

PLEASE RESOLVE THE MATH PROBLEM BELOW:

2016: A Premature Tipping Point in US Growth

Slider

This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 […]

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing –PORTADA

Nov 11, 2017. Portada by Gretchen Gardner.- A year ago the Association for National Advertisers took an important step in […]

AIMM Announces 2018 Multicultural Marketing Priorities – HispanicAd.com

Nov 11, 2017. HispanicAd.com.- The ANA Alliance for Inclusive & Multicultural Marketing (AIMM) today announced a set of key priorities […]

Covered California Eyes Latinos for Upcoming Enrollment Period – NPR, The California Report

October 27, 2017. KQED News by April Dembosky.- Starting next week, Americans will again be able to shop for health […]