Infographics

  • Top 10 Multicultural Millennials DMAs [INFOGRAPHIC] Slider9 of the 10 Top 10 Multicultural (MC) Millennial DMAs are among the Top 10 Overall Millennial DMAs in the U.S. Of the Top 10 Multicultural DMAs, 6 rank among the Top 10 Hispanic Millennial DMAs, 8 rank among the Top 10 African American DMAs, and 7 rank among the Top 10 Asian/Other DMAs. NY, LA, Chicago and Houston are the most diverse DMAs, ranking on the Top 10 for all Multicultural segments. ...Read More
  • Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC] Complete infographic Capture4Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family closeness. Marketers will continue to win by using Culture, Values and Identity as major relevance platforms to connect brands at a deeper level with Hispanic Gen Zers. ...Read More
  • The New American Upscale & Luxury Consumer – PART I [INFOGRAPHIC] Slider_new American Luxury consumer100% of America’s Upscale consumers’ growth between 2011 and 2014 came from Multicultural Upscale HHs whereas White Non-Hispanic (WNH) Upscales declined. 28% of Upscale HHs are now Multicultural. Latino Upscale & Latino Affluent growth surpassed the growth of all other racial/ethnic segments, 6x faster than Upscales overall and 2x faster than Affluents overall. Latinos generated 6 in 10 of new Upscale HHs and 1 in 8 new Affluent HHs. African American & Asian/Other Upscales are growing 10x faster than WNH HHs. Vitally to the overall Affluent expansion, Multicultural Affluents grew 60% to 114% faster than WNH Affluents. ...Read More
  • Unique Differences Between ACA Uninsured Eligible Multicultural & WNH [INFOGRAPHIC] Infographic sliderHispanic & African American Affordable Care Act eligibles standing in the sidelines differ from White Non-Hispanics (WNH) in some significant ways. Understanding and reflecting some of these nuances in plan design, acquisition and retention efforts may prove more effective than insurers’ ‘one-size-fits-all’ attempts. For instance, Hispanics considering signing on for ACA tend to be family-focused Millennials who have higher propensity to act in healthy ways than ACA eligible WNH but are just as likely to consider themselves their ‘own doctor’ or feel like ‘doctors know best’. In contrast, ACA eligible African Americans have the strongest faith outlooks as well as fully trust doctors and are less likely than any other population to see themselves as their ‘own doctor’. ...Read More
  • Hispanic Gen Z Major Nuances vs WNH Gen Z [INFOGRAPHIC] GenZ-SliderKey Latino GenZ Trends vs. Millennials at same lifestage: Gen Z shows higher Chicoismo, deteriorating relationship with parents, decreasing level of self-image, harder to save & afford, enjoying education more, even more digital lives. ...Read More
  • Multicultural Firms Are Fueling New Boom of U.S. Businesses [INFOGRAPHIC] SBO_slider3 in 10 US firms are now led by Multicultural owners. In fact, M/C businesses generated the entire increase in US firms since 2007. Hispanic & African American firms expanded the most especially in sectors like Health Care/Social Assistance. Hispanic firms lead in Administrative & Support and Transportation, AA firms lead in Health care & social assistance, and Asian firms lead in Accommodation & Food Services. ...Read More
  • Where Is the Baby Boom Coming From? [INFOGRAPHIC] Baby Boom-SliderThe U.S. is seeing its first Baby Boom since the Great Recession started. The 2014 Baby Boom is different than what the US has seen previously as it is driven by older moms, it is increasingly Hispanic and Asian American. This Boom is also concentrated in 10 states where the vast majority of Boom babies are Multicultural. Yet, this Boom is a newborn and fertility rates among younger Millennials, especially Latina Millennials, are yet to improve. ...Read More
  • Segmented Approaches May Go The Extra Mile For Wellness Opportunities in CPGs [INFOGRAPHIC] Wellness Segment_Slider“Healthier-outlook” consumers of different cultures differ in shopping preferences –their perceptions of “healthy” brands are so different that there are no commonalities among the top 5 breakfast Brands across segments. They also choose to shop in different retailers beyond Whole Foods & Trader Joe’s. Segmenting by Wellness Segments & Scores based on healthy attitudes & good behaviors is a valuable growth planning tool, as Brands with higher Wellness Scores experience higher growth rates than brands with lower Wellness Scores. ...Read More
  • Multicultural Millennial Digital Decision Journey [INFOGRAPHIC] MC Digital Decision Journey_complete CaptureMillennials are intense users of digital & mobile in their Path-To-Purchase journey. Hispanics over-index Total Market in digital Evaluation actions but lag a little In-Store while African Americans especially over-index in the Experience phase. ...Read More
  • 2015 Multicultural Economy Expansion In A Total Market World [INFOGRAPHIC] Seven2014 MC Mill Insights-PictureIn the 10 states that constitute half of the consumer Buying Power and the US GDP, Multicultural (M/C) segments are near HALF of the overall population, they generate over 90% of the population growth and almost 40% of the growth in Buying Power, that’s why we call them the ‘Top 10 Total Market (TM) States’. Over 75% of the U.S. newly employed & incremental personal income generated in the entire U.S. in 2014 was also generated by Multicultural; concentrated in White & Gray collar jobs. ...Read More
  • Gen Z Is Now, Kid! [INFOGRAPHIC] Gen Z-Screen shot-for SLIDEROur nation’s future is here. Boosted by Hispanic & Asian births & immigration, Gen Z will be the first American generation that is equally Multicultural and White Non-Hispanic. In the top 10 Total Market (TM) states, 6 in 10 Gen Z are of Multicultural background vs 4 in 10 in the other 40 states. Half of all Gen Z reside in the Top 10 TM states. ...Read More
  • Seven 2014 Millennial Economic Power Insights You Can’t Forget [INFOGRAPHIC] Millennials Powerful Insights-ScreenShot-SLIDERMulticultural Millennials are already the majority in the top 10 Total Market states. While the last ‘class’ of Millennials turned 18 years of age in 2014, the U.S. Millennial adult population continues to expand due to positive net migration, mostly from Multicultural Millennials. Multicultural Millennials also generated HALF of the incremental Millennial income in the U.S. reflecting that they are behind Gen Y’s economic tipping point. This accelerating power has catapulted their confidence yet they are purchasing in Value retail formats.   ...Read More
  • Hispanic Digital Decision Journey [INFOGRAPHIC] Hisp Digital Decision JourneyFHispanics’ Digital Path to Purchase offers brands similar opportunities for personalized and localized engagement & loyalty as the overall market. ...Read More
  • 10 Most Influential Total Market States Part IV: Multicultural Millennials [INFOGRAPHIC] Infographic Millennials-shotIn 2013, a majority (52%) of Millennials in the Top 10 Total Market (TM) states were of Multicultural background compared to 1 in 3 of Millennials in the remaining 40 states. Between 2010 and 2013, the U.S. Millennial population grew at 0.6% annually due to net positive migration. Multicultural Millennials generated the vast majority (76%) of the Millennial growth in these top 10 TM states, growing 3 times faster than White Non-Hispanic Millennials. The top 10 TM states represented 53% of all U.S. Millennials and fueled 72% of the U.S. Millennial growth. ...Read More
  • 10 Most Influential Total Market States Part III: Gross Domestic Product 2010-13 [INFOGRAPHIC] 2InfographicAs the U.S. GDP inched up 2% annually since 2010 to $15.5T in 2013, the 10 most influential Total Market (TM) states yielded the brunt of the economic expansion. These 10 TM states generated nearly 60% of the country’s net GDP growth. Fueled by a population base that is 60% Multicultural, TX & CA account for a third of the total U.S. GDP growth. NY, FL, & GA are next in line to become majority Multicultural by 2025. ...Read More
  • Ten Most Influential Total Market States Part II: Buying Power [INFOGRAPHIC] 10 Most Influential TM states_BP_verNewsletter2The U.S. economy hinges on the 10 leading TM states where Multicultural purchase power makes up about a third of the base and also a major contributor to the incremental Buying Power. In fact, over 4 in 10 new consumer purchasing dollars are generated by Multicultural segments in the Top 10 TM states as opposed to 1 in 5 in the other 40 states. ...Read More
  • Ten Most Influential Total Market States Part I: Population [INFOGRAPHIC] 10 Most Influential StatesSSG’s ’10 Most Influential States’ reveal the evolution towards a new mainstream. The transformation evident in these leading TM states has vast impact on immediate growth opportunities and quarterly corporate outcomes. This is the first in SSG’s continuing review of economic and behavioral game-changing factors, starting with populations shifts. Half of the US population and two-thirds of the US overall growth is generated by the Top TM states collectively. By 2020, Multicultural segments will become the majority segment in these 10 states as a group. ...Read More
  • Labor Force Watch [INFOGRAPHIC] Labor Force SliderLabor Market Change (Mar’11 – Feb’14).- The labor force market has grown slightly at 0.5%. The good news is employment is growing and unemployment is decreasing. Hispanics fuel a major portion of White-Collar job gains while in a declining Blue-Collar sector, Hispanics are retaining more jobs. ...Read More
  • Who’s driving the Growth for Food Stores? [INFOGRAPHIC] Grocery Store InforgraphicMajor shifts: Hispanics & Multicultural non-Hispanic generated six in ten of all new grocery buyers between 2011 to 2013. Health-Natural stores buyers growth rate was led by Most Acculturated Hispanic segment. Hispanics led in Mass/Discount growth rate. On the other hand, Least Acculturated buyers declined sharply for Hispanic Grocery stores and C- stores. Millennials led in the growth rate of Low-Tier and in the decline of Mid-Tier. ...Read More

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2016: A Premature Tipping Point in US Growth

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This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 […]

Ten Latina Millennial Nuances

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SSG reveals in a deep dive into Latina Millennials’ mindsets that they show distinct nuances vs. their White Non-Hispanic counterparts. […]

The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

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Aug 23, 2016 by Pepper Miller.- Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a […]

Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]

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Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family […]