Targeting the Best Hispanic Consumer

AHAA conducted the first study that measures the cultural orientation of Hispanics with implications on category and product usage. We are living an era of tremendous demographic change and leading companies view Hispanics as an important segment to drive corporate growth. There is a need to understand Hispanic consumers cross-culturally.

An AHAA Generational and Cultural Orientation Study.
To listen to the recorded version CLICK HERE,   or  view the presentation deck below.

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