Publications, Webinars March 8, 2012

Hispanic Allocation Impact on Revenue Growth Series: Part II CPG Sector – AHAA Study

Hispanic Allocation Impact on Revenue Growth Series: Part II CPG Sector – AHAA Study
March 7, 2012.- The second part of Santiago Solutions Group's study reveals there is a direct & positive relationship between CPG’s Hispanic ad allocation and their topline revenue growth. All companies have growing challenge of balancing competing needs: holding on to "General Market," finding new growth, and capturing fair share of growth markets. There is a direct & positive relationship between CPG’s Hispanic ad allocation and their topline revenue growth. Get recorded AHAA Webinar: ‘CPG Hispanic Allocation’

Get the recorded AHAA webinar: CPG Hispanic Allocation

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Press June 6, 2013

Upscale Hispanics Increase Size, Spending Power – Media Daily News

June 6, 2013 by Steve McClellan.- Media Daily News. The “upscale” portion of the U.S. Hispanic consumer segment is growing at a much faster clip than many marketers previously believed. The upscale segment was defined as Hispanics residing in households with annual incomes of between $50,000 and $100,000.

Publications September 5, 2012

Figuring Out The Hispanic Candy Consumer

Focused efforts toward the Hispanic market boomed with the release of the Census 2000, when corporate America opened its eyes to untapped possibilities [...]

Press July 17, 2012

Hispanics are Driving Growth in the Technology, Telecommunications and Entertainment Sectors – The Sacramento Bee

July 17, 2012 This post was originally published by The Sacramento Bee. AHAA: The Voice of Hispanic Marketing has released its [...]

Press July 13, 2012

CPG Companies Target Hispanics for Growth – Food Product Design

March 12, 2012 by Food Product Design. MCLEAN, VA.— Hispanics make up 17% of the U.S. population, wield $1.2 trillion [...]