Great Potential: A Must Read Book, A Strategy, A Solution

SSG’s Senior Strategist Steve Moya addresses these issues, and more, in Great Potential: Latinos in a Changing America. Steve shares his expert knowledge and insights as he deliberates the role of Latinos within the larger national context. The magnitude of Latinos’ role in the continued economic, social and cultural influence of our nation is being accelerated, both by constant population growth and the estimated 79 million Baby Boomers – 10,000 a day – who will be retiring by 2029. …Read More

A must read book, a strategy, a solution

Have you had the foresight to ask yourself?

With declining fertility rates and growing global competition,

What is Latinos’ role in an aging America?

On a personal level, if you’re a Baby Boomer,

Who’s going to buy your house?

How will Medicare funding be covered?

SSG’s Senior Strategist Steve Moya addresses these issues, and more, in Great Potential: Latinos in a Changing America. Steve shares his expert knowledge and insights as he deliberates the role of Latinos within the larger national context.

The magnitude of Latinos’ role in the continued economic, social and cultural influence of our nation is being accelerated, both by constant population growth and the estimated 79 million Baby Boomers – 10,000 a day – who will be retiring by 2029.

The reality: With a population of 320 million, U.S. growth has slowed to 4 million births annually. The GDP of emerging countries will surpass that of the established powers within five years. By 2016, China is estimated to become world’s largest economy.

Relying on SSG’s insights discovery approaches – we’ve dug deep in studies, interviews and data to find key trends – along with and dissecting hundreds of private and public programs to determine the best-in-class education initiatives, Great Potential is a guide to new thinking, filled with unconventional wisdom and strategic solutions.

Will Latinos be able to close the income gap against white non-Hispanic to help the U.S. sustain its leadership position? It’s open to discussion.

Source: U.S. Census Bureau, Current Population Survey, Annual Social and Economic Supplements.

A solution: Accelerating their success trajectory, with education at its core. That is the essence of Great Potential.

We realize Latinos need to overcome additional challenges, including language limitations, cultural issues, and reduced government spending. Uncovering the concepts found in Great Potential will compel you and your company to place Latino achievement at the forefront of your business decisions. Together, we can ensure that U.S. leadership – in the short- and the long-term – will continue to be realized.

Make Great Potential: Latinos in a Changing America your must-read before Labor Day. It’s available as a paperback or for your Kindle at Amazon, as a Nook book at BarnesAndNoble.com, as an eBook at ReaderStore or as a paperback at AuthorHouse.

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About SSG
SSG is a strategy consultancy driven by management P&L experience and predictive analytics. We develop fact-based business models, growth roadmaps, insights and segmentations for the Total Market and the evolving Hispanics, Multicultural & Millennial segments. We help clients focus their limited resources where the highest market opportunities exist, and which strategies advance maximum, efficient Total Market growth.


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