Gen Z 1.0 Aspirations, Family & The Influence of Culture -Hispanics vs. WNH

Gen Z, the newest generation of young adult consumers, presents marketers with exciting opportunities given that is the most diverse consumer base to-date. Currently turning 20 years of age, Gen Z are attending college, voting in the Presidential elections, influencing how we see our world and making brand choices in auto, technology, food, restaurants, entertainment, personal care, fashion, and more.

Wednesday, September 21 1:30-2:30 PM EST

REGISTER NOW!

Gen Z, the newest generation of young adult consumers, presents marketers with exciting opportunities given that is the most diverse consumer base to-date. Currently turning 20 years of age, Gen Z are attending college, voting in the Presidential elections, influencing how we see our world and making brand choices in auto, technology, food, restaurants, entertainment, personal care, fashion, and more.

SSG’s Gen Z 1.0 quant-qual study explored perceptions, values and beliefs among 13 – 20 year olds, which revealed that marketers will continue to win by leveraging five areas of significant nuances:

  1. Aspirations
  2. Stressors
  3. Culture
  4. Family
  5. Categories of influence

You will learn:

  • Key commonalities & nuances among Hispanic & White non-Hispanic Gen Z
  • The influence of American & Latino cultures in Gen Zers lives
  • Categories most influenced by Hispanics vs categories influenced by both
  • How Gen Z beliefs are beginning to show distinctions from Millennials

genzbanner_girl

 

No comments yet.

Leave a Reply

CAPTCHA

PLEASE RESOLVE THE MATH PROBLEM BELOW:

2016: A Premature Tipping Point in US Growth

Slider

This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 […]

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing –PORTADA

Nov 11, 2017. Portada by Gretchen Gardner.- A year ago the Association for National Advertisers took an important step in […]

AIMM Announces 2018 Multicultural Marketing Priorities – HispanicAd.com

Nov 11, 2017. HispanicAd.com.- The ANA Alliance for Inclusive & Multicultural Marketing (AIMM) today announced a set of key priorities […]

Covered California Eyes Latinos for Upcoming Enrollment Period – NPR, The California Report

October 27, 2017. KQED News by April Dembosky.- Starting next week, Americans will again be able to shop for health […]