A New Study Exploring Gen Z Aspirations, Stress, Family and the Influence of Culture
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Many marketers have begun to concentrate efforts on Gen Z consumers, individuals born between 1996 and 2013 now between 3 and 20 year of age as they are the newest generation of young adult consumers. They are attending college, voting in elections, joining the workforce, making products choices in technology, restaurants, entertainment, personal care, auto, fashion, etc. They also have tremendous influence with their parents and the overall society. This Quant-Qual study begins to explore Gen Z’s perceptions, values and beliefs gaining insight on commonalities and differences in five main areas:
3. Stress & Concerns
5. Parents & Family
- Key commonalities and nuances among Hispanic & White non-Hispanic Gen Z
- Where Hispanics lead or follow Gen Z mindset changes
- How Gen Z beliefs are distinct from Millennials and Xers