Driving Total Market Growth for Manufacturers and Retailers
Santiago Solutions Group presented an informative and interactive session at this year’s Hispanic Retail 360 conference in Las Vegas on August 15th.
In this session, Santiago Solutions Group will show how to build a Total Market growth plan that is fueled by Hispanics & Millennials insights. Carlos Santiago will present strategic insights, focusing on points of convergence across Hispanics, Non-Hispanics and Millennials, as well as pertinent nuances across key consumer trends: changing palates, the health craze including organic foods, and private label vs. brands. The insights will conclude in strategic implications for Manufacturers and Retailers and will be incorporated in several growth scenarios displaying the lift against current trajectory.
The presentation will be followed by an open discussion with a panel of experts from Save Mart, the leading independent supermarket in Northern California, and Teasdale, one of the leading producers of beans, hominy and organic foods.
This session promises to be insightful and engaging, with the opportunity to ask any question of our expert panel. You are sure to leave with concrete elements to apply to your own company’s action plan, and the tools needed to build a growth plan fueled by the highly coveted Hispanics and Millennials.