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Santiago Solutions Group

FLORIDA
300 E. Oakland Park Blvd, Suite 361
Wilton Manors, FL 33334

CALIFORNIA
16101 Ventura Blvd, Suite 315,
Encino, CA 91436

Phone: (818) 509-5901

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The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

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Aug 23, 2016 by Pepper Miller.- Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a […]

Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]

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Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family […]

Hispanic Gen Zers’ Families: Where Stress Begins and Love Never Ends

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In our latest Gen Z qualitative exploration, we spoke with Hispanic and White Non-Hispanic Gen Zers to better understand differences […]

Culture Plays Major Role in Hispanic Gen Z’s Lives. Not So for White NH Gen Z

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A new Quant-Qual study by Santiago Solutions Group, titled “Gen Z: Hispanics vs. White Non-Hispanics on Aspirations, Stress, Family and […]