by Santiago Solutions Group | Apr 18, 2024 | Uncategorized
At the 7th Advancing Diversity Hall of Honors event, held in Manhattan this April 2024 Carlos Santiago, CEO of Santiago Solutions Group and Co-Founder of the ANA AIMM (The Alliance for Inclusive and Multicultural Marketing) & the Cultural Inclusion Accelerator...
by Santiago Solutions Group | Aug 29, 2023 | Uncategorized
CEO & Chief Strategist, Carlos Santiago, gathered with multicultural marketing industry leaders and DEI champions at the July AIMMIE Member Forum to discuss with a panel the obstacles technology can bring into multicultural marketing for advertisers. Session...
by Santiago Solutions Group | Jun 16, 2023 | Blog, News, Uncategorized
At the 70th anniversary of Cannes Lions, the International Festival of Creativity 2023 is continuing to bring the industry the latest and greatest campaigns and creative strategies, while highlighting the world’s marketing industry leaders. In an article published by...
by Santiago Solutions Group | May 22, 2023 | Blog, Uncategorized, Webinars
Learn cultural inclusivity best practices from an SSG healthcare and pharma advertising study utilizing the Cultural Inclusion Accelerator’s CIIM & DEIB tools, which measure cultural relevancy and DEIB reflections in ads. The quali/quant study assessed 57 ads...
by Santiago Solutions Group | May 17, 2023 | Blog, News, Uncategorized, Webinars
Increasing Equity and Impact Through Targeted & Diverse-Owned Media Thursday, May 25, 2023 at 1:00pm EST For decades, Multicultural & Inclusive segments have been severely under-invested through targeted mediums and content (endemic and non-endemic). The...