Archive | About SSG RSS feed for this section

WHO WE ARE

Santiago Solutions Group is a strategy, analytics & research consulting firm. We guide clients’ growth strategies leveraging advanced consumer research, marketing & sales analytics, ‘size of the prize’ scenario planning, innovative segmentations and predictive modeling.

Our end goal is to uncover actionable & ‘ownable’ consumer segments insights that enhance clients’ marketing effectiveness and advance sustainable total growth.

By leveraging Client-side and Consulting experience, we arm clients and agencies with intelligence, drivers to purchase, customer journeys and strategic pathways across marketing Ps aligned with the highest ROI options for Millennial, Multicultural, Hispanic and Total Market.

What We Do ... Read More

OUR FOCUS

Santiago Solutions Group is a strategy consultancy driven by management experience and econometric research to help clients focus where the highest market opportunities exist and identify which strategies advance the total enterprise growth.

... Read More

Steve Moya

Steve Moya, Senior Advisor Steve Moya, Senior Strategist at Santiago Solutions Group, has decades of high level expertise in strategy, marketing, segmentation and public relations/communications, having assisted businesses and non-profits with growth strategy and marketing, ... Read More

Derene Allen

Derene Allen, Principal Derene Allen, Principal, brings strategic and tactical expertise in Latin America, Caribbean and US Hispanic markets. Derene specializes in creating new corporate metricing systems for multicultural initiatives, including quantifying the efficiency ... Read More

Carlos Santiago

Carlos Santiago, Chief Strategist Carlos Santiago, President & Chief Strategist of Santiago Solutions Group, is a nationally-recognized business strategist. He is known for his innovative branding, segmentation and ROI analytics. Carlos founded Santiago Solutions Group ... Read More

The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

forbes

Aug 23, 2016 by Pepper Miller.- Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a […]

Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]

Complete infographic Capture4

Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family […]

Hispanic Gen Zers’ Families: Where Stress Begins and Love Never Ends

6456457 - extended family relaxing at home together

In our latest Gen Z qualitative exploration, we spoke with Hispanic and White Non-Hispanic Gen Zers to better understand differences […]

Culture Plays Major Role in Hispanic Gen Z’s Lives. Not So for White NH Gen Z

6671501 - casual group of friends isolated over a white background

A new Quant-Qual study by Santiago Solutions Group, titled “Gen Z: Hispanics vs. White Non-Hispanics on Aspirations, Stress, Family and […]