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Santiago Solutions Group Releases Internet Services Sector Supplement to Customer Service Impact Study

A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the internet services sector. ... Read More

Santiago Solutions Group Releases Personal Computers Sector Supplement to Customer Service Impact Study

A research study completed by the Santiago Solutions Group indicates that high quality customer service in Spanish leads to loyalty and retention for the personal computers sector. ... Read More

Santiago Solutions Group Releases Cable Sector Supplement to Customer Service Impact Study

A research study completed by the SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the Cable Sector . ... Read More

Santiago Solutions Group Releases Retail Banking Sector Supplement to Customer Service Impact Study

A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the retail banking sector. ... Read More

First of its Kind Study Reveals Corporate Leaders in Hispanic Marketing Also Lead in Creating Shareholder Value – SSG

San Francisco, CA. February 2, 2006. First-ever study on the impact of investing in the Hispanic Market and the Return on Shareholder Equity. ... Read More

2016: A Premature Tipping Point in US Growth

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This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 […]

Ten Latina Millennial Nuances

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SSG reveals in a deep dive into Latina Millennials’ mindsets that they show distinct nuances vs. their White Non-Hispanic counterparts. […]

The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

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Aug 23, 2016 by Pepper Miller.- Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a […]

Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]

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Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family […]