November 4, 2013.- AHAA releases preliminary findings on emergence of “Total Market” approach at the ANA Multicultural & Diversity Conference. Today, marketing strategies are under great scrutiny in response to the explosive growth of multicultural populations. As many companies seek to reconcile and recalibrate efforts toward multiple market segments, questions arise with regards to the potential of defining and addressing a Total Market Strategy. Are Segment Strategies still valid?... Read More
Should healthcare companies be investing in multicultural? How to formulate their media plans?
It has become common to discuss the changing demographics of America yet the advertising dollars targeted these markets haven’t followed to the same degree.... Read More
Santiago Solutions Group will be hosting an informative and interactive session at this year’s Hispanic Retail 360 conference in Las Vegas on Thursday, August 15th at 3:30pm. Carlos Santiago will present strategic insights, focusing on points of convergence across Hispanics, Non-Hispanics and Millennials, as well as pertinent nuances to ensure relevance.... Read More