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Why Insights Matter – Hispanic Market Weekly

A close look at the target audience and the revelations gleaned from one-on-one outreach in preparation for "Espíritu de Progreso Latino" were crucial to the campaign's success. ... Read More

Latinos Hard Hit by Economy but Cautiously Optimistic –

December 22, 2009 Latinos, hit harshly by the recession, close 2009 with mixed perceptions about their well-being and where the country is headed, but they are generally supportive of Obama and health care reform. ... Read More

Latinos Overwhelmingly support Health Care Reform –

December 21, 2009 Latinos close 2009 with the economy and jobs as the most important issue yet give overwhelming support to health care reform. ... Read More

Latino Baby Boom Speeds Ahead – Hispanic Ad

May 12, 2008. Hispanic Ad.- Last week the U.S. Census Bureau released the latest Hispanic population estimates. What stood out is Hispanic population growth was overwhelmingly (62%) driven by natural increase and not net immigration in contrast with 2000 when natural increase and immigration were nearly equal. ... Read More

Consistent Communications in Spanish & English is Key in Media & In-Store – Hispanic Ad

May 27, 2008. Hispanic Ad.- A major CPG company recently shared some of their Hispanic research results at a large multicultural conference. One of the findings was that consumer communications should be inclusive of all Hispanics to reach all consumers regardless of language preferences, acculturation levels and generational variance. The findings are based on communication preferences and the importance of shared opinions for product selection within Hispanic families and groups. ... Read More

Translating Hispanic Marketing into Shareholder Value – Hispanic PRWire

December 6, 2006. New study reveals connection between Hispanic Marketing investment and return on equity. With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released today by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability. ... Read More

Las Perspectivas Económicas del Mercado Multicultural Se Ven Muy Poderosas PRODU

Jan 16, 2018. PRODU.- Para Santiago Solutions Group, el panorama es alentador para el segmento multicultural en EE UU. “Los […]

2018 Multicultural Economy Outlook


U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been […]

Multicultural Economy Outlook 2018

U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been […]

2016: A Premature Tipping Point in US Growth


This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 […]