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Customer Experience & Churn: The Multicultural Disconnect

For those who have worked with Hispanic marketing over the past few decades, the term “brand loyalty” was synonymous with Hispanic consumers. Recent customer experience and best practices research conducted across several industries has uncovered a surprising finding: Hispanics show a much higher churn rate than non-Hispanic customers. ... Read More

Hispanic Moms put convenience foods to the test to dodge recurrent meal emergencies

Whether it’s frijoles a la olla or hand-rolled taquitos topped with freshly made guacamole, Hispanic moms take pride in caring for their families through homemade, traditional food. That’s why the results of some recent food research were surprising. ... Read More

Hispanic & Millennial Home Cooking: Healthy Options, Healthy Outcomes

Living healthier lives starts with eating healthier meals. And among Hispanics and Millennials, it all begins in the home kitchen. Research shows that 90% of first generation Hispanics, 82% of Millennials and 80% of second generation Hispanics agreed that when, "I cook dinner, it is important that it be healthy.” ... Read More

Are You Driving Without A Growth GPS? How Effective Growth Leaders Avoid Common Sizing Pitfalls to Guide Growth

In business, there are methods that vastly improve “growth routes” for key segments, products and services, and yet, many players still overlook them. Instead they navigate the way they’ve done it for years, setting their annual business course with “guesstimates,” faulty data, or gut-feel. Opportunity right-sizing analysis is one tool regularly utilized ... ... Read More

The Post-recession Post-Multicultural Era: A Societal Reset

The 2007 - 2008 economic shock was unique in our history and so its lingering effects; it changed both human and organizational behavior. Some businesses were already trending downwards. The subsequent recession acceleration sell-offs, lay-offs, and restructuring. Even now, recovery is marginal and for most companies, top line growth is more elusive than ever. A new consumerism is taking place... ... Read More

Market Metrics: Good News for Marketers. Hispanic Employment is Driving US Recovery

As of June 2013, the Hispanic segment generated the highest net contribution of any other racial/ethnic segment to overall US employment growth since June 2012, producing nearly half of all newly employed in the country. The multicultural segments together accounted for 8 in 10 of the newly employed while ... ... Read More

Great Potential: A Must Read Book, A Strategy, A Solution

SSG’s Senior Strategist Steve Moya addresses these issues, and more, in Great Potential: Latinos in a Changing America. Steve shares his expert knowledge and insights as he deliberates the role of Latinos within the larger national context. The magnitude of Latinos’ role in the continued economic, social and cultural influence of our nation is being accelerated, both by constant population growth and the estimated 79 million Baby Boomers – 10,000 a day – who will be retiring by 2029. ...Read More ... Read More

Las Perspectivas Económicas del Mercado Multicultural Se Ven Muy Poderosas PRODU

Jan 16, 2018. PRODU.- Para Santiago Solutions Group, el panorama es alentador para el segmento multicultural en EE UU. “Los […]

2018 Multicultural Economy Outlook


U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been […]

Multicultural Economy Outlook 2018

U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been […]

2016: A Premature Tipping Point in US Growth


This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 […]