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7 Habits of Effective Growth Leaders – Part 2 (4 of 7)

Leading growth in today’s dynamic and changing marketplace requires more than the traditional marketing practices that have been in place for years. In our October newsletter, we talked about how Effective Growth Leaders are winning market share and consumer based growth in their industries vis-à-vis their competitors because they are doing things differently. ... Read More

Increasing the Emotional Connection with Multicultural Customers Through the Contact Center

Social media may be the new rule in consumer engagement, but the old-fashioned phone call continues to be the touchpoint having the biggest impact between people and brands. The Contact Center is the voice of your company. Being that there are already multiple challenges that determine your customer’s experience, ... Read More

Millennials and Hispanics Fuel Private Label Growth

We’ve told you about how the lingering effects of the Great Recession have opened a new era in U.S. society we call Society Reset, as consumers adjust their behaviors to meet more realistic economic expectations. One marker is the drive toward Private Label (store brands) food product purchases across several demographic segments.

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7 Habits of Effective Growth Leaders – Part 1 (3 of 7)

Today more than ever, companies are struggling to grow. Whether through trial and error, comprehensive analysis, or sheer luck, businesses are trying many things, hoping to find the key to edge out the competition. We searched for answers by studying effective growth leaders who are winning market share and consumer base growth in their industries vis-à-vis their competitors. ... Read More

Customer Experience: “Satisfied is Not Enough”

Talk about connectivity! Nowadays, consumers are able to touch brands in all manners of ways. Whether it’s through a Website, smart phone, tablet, call center or retail location, the times, places and manners in which brands can make an impression – satisfactory, neutral or unsatisfactory – are infinitesimal and ever-evolving. ... Read More

“Double Plays” Provide an Advantage in Baseball & Total Market Approach

In baseball, a double play is the act of making two outs during the same continuous playing action. Double plays give a team a strong advantage over their opponents, by reducing their opportunity to score -- in the most efficient manner possible. ... Read More

Customer Experience & Churn: The Multicultural Disconnect

For those who have worked with Hispanic marketing over the past few decades, the term “brand loyalty” was synonymous with Hispanic consumers. Recent customer experience and best practices research conducted across several industries has uncovered a surprising finding: Hispanics show a much higher churn rate than non-Hispanic customers. ... Read More

Hispanic Moms put convenience foods to the test to dodge recurrent meal emergencies

Whether it’s frijoles a la olla or hand-rolled taquitos topped with freshly made guacamole, Hispanic moms take pride in caring for their families through homemade, traditional food. That’s why the results of some recent food research were surprising. ... Read More

Hispanic & Millennial Home Cooking: Healthy Options, Healthy Outcomes

Living healthier lives starts with eating healthier meals. And among Hispanics and Millennials, it all begins in the home kitchen. Research shows that 90% of first generation Hispanics, 82% of Millennials and 80% of second generation Hispanics agreed that when, "I cook dinner, it is important that it be healthy.” ... Read More

Are You Driving Without A Growth GPS? How Effective Growth Leaders Avoid Common Sizing Pitfalls to Guide Growth

In business, there are methods that vastly improve “growth routes” for key segments, products and services, and yet, many players still overlook them. Instead they navigate the way they’ve done it for years, setting their annual business course with “guesstimates,” faulty data, or gut-feel. Opportunity right-sizing analysis is one tool regularly utilized ... ... Read More

Ten Latina Millennial Nuances

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SSG reveals in a deep dive into Latina Millennials’ mindsets that they show distinct nuances vs. their White Non-Hispanic counterparts. […]

The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

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Aug 23, 2016 by Pepper Miller.- Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a […]

Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]

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Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family […]

Hispanic Gen Zers’ Families: Where Stress Begins and Love Never Ends

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In our latest Gen Z qualitative exploration, we spoke with Hispanic and White Non-Hispanic Gen Zers to better understand differences […]