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by SSG
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2011 Advertising Budget Alignment (October 2011) - AHAA Study
A study developed and executed by Santiago Solutions Group for AHAA (Association of Hispanic Advertising Agencies) reveals that Hispanic Advertising allocations equate to Corporate Revenue Growth.
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Click the PDF icon to see AHAA’s Study.
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by Carlos Santiago
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Increased Spending on Hispanic Ads Boosts Marketers' Revenue, AHAA Survey Says - Advertising Age
October 14, 2011. – Marketers who spend heavily on Hispanic media are seeing their revenue grow faster than those that don’t, according to a new analysis by the Association of Hispanic Advertising Agencies. For advertisers who allocated 14.2%–the percentage of adults who are Hispanic in the U.S.—or more of their ad budgets to Hispanic marketing, that Hispanic allocation explains about half of the variance in their revenue growth over the last five years, the study found (www.ahaa.org).
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by SSG
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Just released! WIN! The Hispanic Market Strategies for Business Growth
February 2012.- WIN! The Hispanic Market Strategies for Business Growth by M. Isabel Valdés, a pioneer in in-culture marketing and strategy taps into the expertise of more than a dozen contributors, from Wall Street executives to advertising and retail experts.
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Santiago Solutions Group’s contributions include chapters by: Carlos Santiago on S-M-A-R-T Growth through Opportunity Right-Sizing; a Foreword by Steve Moya, When the Future Meets Today, and a chapter on social contributions to the bottom line by Derene Allen, Social Metrics that Matter: Deepening Brand Connections through Social Impact.
Per industry leaders, a must read!
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by SSG
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Hispanic Ad Investments Drive Revenue - Hispanic Market Weekly
October 12, 2011. Hispanic Ad Dollars = Increased Revenue.- Dollars invested in targeting Hispanic consumers through Latino media directly impact company’s bottom line, according to the findings of the Association of Hispanic Advertising’s (AHAA) latest Hispanic Allocation Study.
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Publications
2011 Advertising Budget Alignment (October 2011) - AHAA Study
A study developed and executed by Santiago Solutions Group for AHAA (Association of Hispanic Advertising Agencies) reveals that Hispanic Advertising allocations equate to Corporate Revenue Growth.
Click the PDF icon to see AHAA’s Study.
US Latinos’ Perceptions & Actions Around Immigration Debate: Law Enforcement, Lifestyle and Voting Impact
The US Latinos’ Perceptions & Actions Around Immigration Debate is a special June 2010 Wave of LatinoMetrics co-sponsored by the Hispanic Federation/LULAC. The study is designed as a deep dive into the perspectives and actions of US Hispanics around Immigration Reform, Arizona SB 1070 and the advent of similar laws in 22 states across the country.The goal was to accurately understand how the entireLatino community perceives these issues.
Santiago Solutions Group Releases Credit Card Sector Supplement to Customer Service Impact Study
A research study completed by the SSG indicates that high quality customer service in Spanish leads to loyalty and retention in the Credit Card Sector
Does a Well-Resourced Hispanic Corporate Strategy Translates into Shareholder Value Creation?
SSG presents Phase I study findings. Its strategic framework focuses on quantifying the core target segment’s upside revenue potential vis-à-vis its acculturation trigger points through an array of proprietary methodologies.
2010 Hispanic PR & Social Media Marketing
May 12, 2010. Dallas, TX. Carlos Santiago was a panelist in a session on Measuring ROI in Hispanic Social Media Marketing Campaigns. Carlos presented the case study for a recently-completed Cause-Related Integrated Marketing Program. This program, Espíritu de Progreso Latino, for Chivas Regal® Scotch Whiskey, achieved measurable ROI results in retail activation, volume growth and brand perception.
Practical insights of Measurement-Rich Successful Social Media
May 12, 2010. Dallas, TX. Carlos Santiago panelist in session on the Do’s and Don’ts of Hispanic Social Media Measurement.
Santiago Solutions Group Releases Insurance Sector Supplement to Customer Service Impact Study
A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the insurance sector.
Santiago Solutions Group Releases Internet Services Sector Supplement to Customer Service Impact Study
A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the internet services sector.
Santiago Solutions Group Releases Personal Computers Sector Supplement to Customer Service Impact Study
A research study completed by the Santiago Solutions Group indicates that high quality customer service in Spanish leads to loyalty and retention for the personal computers sector.
Santiago Solutions Group Releases Cable Sector Supplement to Customer Service Impact Study
A research study completed by the SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the Cable Sector .
Santiago Solutions Group Releases Retail Banking Sector Supplement to Customer Service Impact Study
A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the retail banking sector.