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by SSG
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Hispanic Allocation Impact on Revenue Growth Series: Part II CPG Sector - AHAA Study
March 7, 2012.- The second part of Santiago Solutions Group’s study reveals there is a direct & positive relationship between CPG’s Hispanic ad allocation and their topline revenue growth. All companies have growing challenge of balancing competing needs: holding on to “General Market,” finding new growth, and capturing fair share of growth markets. There is a direct & positive relationship between CPG’s Hispanic ad allocation and their topline revenue growth. Get recorded AHAA Webinar: ‘CPG Hispanic Allocation’
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by SSG
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AHAA Releases New Study Linking Study Marketing Focus Among CPG and Retail Companies to Overall Corporate Growth - The Sacramento Bee
March 8, 2012. PR Newswire.-AHAA: The Voice of Hispanic Marketing has released its second comprehensive study which revealed a positive connection between corporate Hispanic marketing and revenue growth specific for Consumer Packaged Goods (CPG) and CPG-based retail companies. In fact, the data showed a significant difference in the revenue growth rate attained by CPG companies which designate a higher focus to the Hispanic market than those corporations who focus less.
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by SSG
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Just released! WIN! The Hispanic Market Strategies for Business Growth
February 2012.- WIN! The Hispanic Market Strategies for Business Growth by M. Isabel Valdés. Santiago Solutions Group has contributed with its expertise including chapters by: Carlos Santiago on S-M-A-R-T Growth through Opportunity Right-Sizing; a Foreword by Steve Moya, When the Future Meets Today, and a chapter on social contributions to the bottom line by Derene Allen, Social Metrics that Matter: Deepening Brand Connections through Social Impact.
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Per industry leaders, a must read!
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by SSG
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Ethnicity Highly Influential to 1st Gen Hispanics’ Brand Decisions - Marketing Charts
March 30, 2012.- Ethnicity plays a vital role in influencing the brand decisions of 1st generation Hispanic Americans, although it has a much lesser role among later-generation Hispanics, finds Yahoo! Insights [pdf] in a March 2012 report. 70% of 1st generation Hispanics say they notice products and brands that make the effort to reach their ethnicity through advertising, while more than 3 in 5 are more likely to try such a product or brand, and be more trusting of it. This compares to 40% of later-generation Hispanics who notice products and brands blending ethnicity into their advertising, and less than one-third who are more likely to try that product or brand, and be more trusting of it. The report notes per US Census Bureau data, 41% of Hispanics are 1st generation, 29% are 2nd generation, and 31% are 3rd generation or later.
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by SSG
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Hispanic Ad Investments Drive Revenue - Hispanic Market Weekly
October 12, 2011. Hispanic Ad Dollars = Increased Revenue.- Dollars invested in targeting Hispanic consumers through Latino media directly impact company’s bottom line, according to the findings of the Association of Hispanic Advertising’s (AHAA) latest Hispanic Allocation Study.
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Publications
Hispanic Allocation Impact on Revenue Growth Series: Part II CPG Sector - AHAA Study
March 7, 2012.- The second part of Santiago Solutions Group’s study reveals there is a direct & positive relationship between CPG’s Hispanic ad allocation and their topline revenue growth. All companies have growing challenge of balancing competing needs: holding on to “General Market,” finding new growth, and capturing fair share of growth markets. There is a direct & positive relationship between CPG’s Hispanic ad allocation and their topline revenue growth. Get recorded AHAA Webinar: ‘CPG Hispanic Allocation’
2011 Advertising Budget Alignment: Part I - AHAA Study
October 2011.- A study developed and executed by Santiago Solutions Group for AHAA (Association of Hispanic Advertising Agencies) reveals that Hispanic Advertising allocations equate to Corporate Revenue Growth.
US Latinos’ Perceptions & Actions Around Immigration Debate: Law Enforcement, Lifestyle and Voting Impact
July 14, 2010. The US Latinos’ Perceptions & Actions Around Immigration Debate is a special June 2010 Wave of LatinoMetrics co-sponsored by the Hispanic Federation/LULAC. The study is designed as a deep dive into the perspectives and actions of US Hispanics around Immigration Reform, Arizona SB 1070 and the advent of similar laws in 22 states across the country.The goal was to accurately understand how the entire Latino community perceives these issues.
LatinoMetrics study focused on significant sociological anchors from a US Latino perspective.
Does a Well-Resourced Hispanic Corporate Strategy Translates into Shareholder Value Creation?
February, 2006. SSG presents Phase I study findings. Its strategic framework focuses on quantifying the core target segment’s upside revenue potential vis-à-vis its acculturation trigger points through an array of proprietary methodologies.
Santiago Solutions Group Releases Credit Card Sector Supplement to Customer Service Impact Study
A research study completed by the SSG indicates that high quality customer service in Spanish leads to loyalty and retention in the Credit Card Sector
2010 Hispanic PR & Social Media Marketing
May 12, 2010. Dallas, TX. Carlos Santiago was a panelist in a session on Measuring ROI in Hispanic Social Media Marketing Campaigns. Carlos presented the case study for a recently-completed Cause-Related Integrated Marketing Program. This program, Espíritu de Progreso Latino, for Chivas Regal® Scotch Whiskey, achieved measurable ROI results in retail activation, volume growth and brand perception.
Practical insights of Measurement-Rich Successful Social Media
May 12, 2010. Dallas, TX. Carlos Santiago panelist in session on the Do’s and Don’ts of Hispanic Social Media Measurement.
Santiago Solutions Group Releases Insurance Sector Supplement to Customer Service Impact Study
A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the insurance sector.
Santiago Solutions Group Releases Internet Services Sector Supplement to Customer Service Impact Study
A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the internet services sector.
Santiago Solutions Group Releases Personal Computers Sector Supplement to Customer Service Impact Study
A research study completed by the Santiago Solutions Group indicates that high quality customer service in Spanish leads to loyalty and retention for the personal computers sector.
Santiago Solutions Group Releases Cable Sector Supplement to Customer Service Impact Study
A research study completed by the SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the Cable Sector .
Santiago Solutions Group Releases Retail Banking Sector Supplement to Customer Service Impact Study
A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the retail banking sector.