SSG con-founds AIMM with ANA and DMI
October 10, 2016. ShootonLine.com.- The ANA (Association of National Advertisers) has announced the formation of a new, wide ranging alliance designed to create a powerful, unified voice for the advancement of multicultural marketing.
The initiative is called the Alliance for Inclusive & Multicultural Marketing (AIMM). Its goal is to bring together senior thought leaders from the African-American, Hispanic, Asian, LGBT and general market communities to create a united blueprint for the evolution of multicultural and diverse-segment marketing in America.
“As the marketplace becomes increasingly diverse, the ANA recognizes that the strategic evolution of multicultural marketing becomes even more important to brands,” said Bob Liodice, ANA president-CEO. “To facilitate and accelerate that change, ANA invites the marketing community to come together to lead the pursuit of opportunities and to address the challenges before us. Our strategic intent is to reach out to all constituencies in order to collectively make a difference in realizing the potential of multicultural marketing.”
This goal is to position AIMM as the leading voice in multicultural and inclusive marketing, as well as diversity, and engage senior marketing executives throughout the country in the multicultural conversation.
AIMM will be co-chaired by Liodice, Antonio Lucio, CMO at Hewlett Packard, and Michael Lacorazza, EVP, Brand and Advertising-Integrated Marketing at Wells Fargo. Board members will include Gilbert Dávila and Lisette Arsuaga, co-presidents at Dávila Multicultural Insights (DMI), and Carlos Santiago, president of Santiago Solutions Group (SSG).
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