2011 Advertising Budget Alignment: Part I – AHAA Study

October 2011.- A study developed and executed by Santiago Solutions Group for AHAA (Association of Hispanic Advertising Agencies) reveals that Hispanic Advertising allocations equate to Corporate Revenue Growth.

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CPG

Figuring Out The Hispanic Candy Consumer

Focused efforts toward the Hispanic market boomed with the release of the Census 2000, when corporate America opened its eyes to untapped possibilities [...]

Technology

Hispanics are Driving Growth in the Technology, Telecommunications and Entertainment Sectors – The Sacramento Bee

July 17, 2012 This post was originally published by The Sacramento Bee. AHAA: The Voice of Hispanic Marketing has released its [...]

Highlights of AHAA’s “Tech Hispanic Allocation-Revenue Growth” Webinar

Hispanics are Driving Growth in the Technology, Telecommunications and Entertainment Sectors. July 17, 2012.- Hispanic CMO.com. AHAA: The Voice of [...]