“Adiós Rusty. Meet Rufo!” Growth in the Pet Industry Comes with an Upscale Latino Treat

SSG analysis reveals that contrary to the belief that Hispanics are less likely to make pets full members of their families, Upscale Latinos are increasing pet ownership dramatically while other segments are nearly flat or declining.

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Adios Rusty. Hola Rufo!-Short Version from Santiago Solutions Group

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