SSG is a growth consulting leader driven by management P&L experience, Big Data and predictive analytics. We develop fact-based business models, insights, customer experiences and roadmaps that profitably segment distinct customer groups and drive revenue. We help clients focus their limited resources where the highest ROI opportunities exist and customize strategies advancing efficient Total Market growth fueled by Millennial, Multicultural & Hispanics segments.
By merging our expansive knowledge of health insurance, the ACA demands and the subsidized consumer, with our in-depth knowledge of the Hispanic consumer and their wellness mindset, we have helped a variety of clients including:
- Humana: Developing employer, Hispanic, & senior population research for planning and strategy, culminating in tactical programs and training to impact sales with staff and brokers.
- Health Net: Assessing ACA member acquisition potential, understanding and prioritizing key sub-segments, weighing key operational factors for a successful customer experience and setting cross-functional metrics & dashboards. Helping the organization aligns its consumer readiness including: network contracting, product development, distribution, marketing & sales, web support, and call center service.
- AARP: Advancing insights and further developing a strategic plan that enhanced effective net growth by managing the consumer journey, strengthening relevance and member value. Enriching Latino Boomers & Gen Xers insights, key needs, differences and connectors to the total market offering.
Effectively Winning ACA’s 2nd Growth Race
Retaining Newly Insured & Mining Q4 Open Enrollment
When: Wednesday July 16 @ 2p ET/11a PT
How: Register now. Spaces are limited
Why you should attend:
Understanding the progress attained
Big Winners & Losers
What’s the projected Opportunity in the next open enrollment
By ethnic segment and Millennial
Explore ways to increase effectiveness in 2014-15
- Bonding for loyalty
- Readiness assessments
- Barriers to adoption
- Fine-tuning execution: messaging, priority segments, promotions, & engagements
- Cost management