We guide clients using advanced research, projectable opportunity sizings , innovative modeling and predictive analytics. Yet, integrating and distilling rigorous data is just the base to reduce your financial risk.
Leveraging client-side experience and consulting, we arm you with intelligence, ownable insights to purchase, strategic pathways aligned with the highest impact priorities, and effective Total Market roadmaps inclusive of customer journeys.
By merging our extensive knowledge of service industries from Telecom to health insurance and other financial services, with our in-depth knowledge of multicultural consumers and their cultural mindset to customer experience, we have guided a variety of clients to increased effectiveness in acquisition and retention efforts including:
- Verizon: Identifying best-in-class practices for multicultural B2C and B2B customers from a 360⁰ perspective and the role this plays within the overall organization’s approach to Total Market.
- Health Net: Assessing ACA member acquisition potential, understanding and prioritizing key sub-segments, weighing key operational factors for a successful customer experience and setting cross-functional metrics & dashboards. Helping the organization to align its consumer readiness including: network contracting, product development, distribution, marketing & sales, web support, and call center service.
- AARP: Advancing insights and further developing a strategic plan that enhanced effective net growth by managing the customer journey, strengthening relevance and member value. Enriching Latino Boomers & Gen Xer insights, key needs, differences and connectors to the total market offering.
Capturing ‘Healthy-Driven’ Shoppers Through a Total Market Approach
Wednesday, Oct 1 @ 11a PT/ 2p ET
Complimentary but limited Spaces. Register Now!