Countdown to ACA’s 2nd Growth Race Webinar

We address the opportunity by segment, critical exchange eligible nuances to be addressed, and simple go-to-market practices. The ACA Exchange brings a new consumer regarding educational level, language of preference for Hispanics, and type of transaction preferred for newly insured.


Key Points Covered:

  • The Opportunity by segment
  • Critical Exchange eligible nuances to be addressed
  • Simple go-to-market practices that enable you to:
    • Enhance enrollment
    • Ensure cultural operations readiness
    • Bond through engagement in health disparities
    • Fine-tune messaging
    • Balance acquisition and engagement channels
    • Steward brand advocates through customer experience
    • Achieve a more viable customer portfolio mix

Find helpful articles, snapshots, and slideshows in our SSG Growth Insights newsletter:

1) The True ACA Multicultural & Millennial Story: Uneven Progress, Vast Potential
2) ACA’s “Last Call” Micro-Targets Hispanics with Segment-Specific Tactics
3) 4 Steps to Closing the Healthcare Literacy Gap and Increase Hispanic & Millennial ACA Enrollment
4) An Innovative Model to Maximize Healthy Lifestyle Consumers in ACA Pools
5) Are Hispanics and Millennials ACA procrastinators? Don’t Blame them. They Need More.

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