Archive for October, 2011
October 14, 2011. – Marketers who spend heavily on Hispanic media are seeing their revenue grow faster than those that don’t, according to a new analysis by the Association of Hispanic Advertising Agencies. For advertisers who allocated 14.2%–the percentage of adults who are Hispanic in the U.S.—or more of their ad budgets to Hispanic marketing, that Hispanic allocation explains about half of the variance in their revenue growth over the last five years, the study found (www.ahaa.org).
February 2012.- WIN! The Hispanic Market Strategies for Business Growth by M. Isabel Valdés, a pioneer in in-culture marketing and strategy taps into the expertise of more than a dozen contributors, from Wall Street executives to advertising and retail experts.
Santiago Solutions Group’s contributions include chapters by: Carlos Santiago on S-M-A-R-T Growth through Opportunity Right-Sizing; a Foreword by Steve Moya, When the Future Meets Today, and a chapter on social contributions to the bottom line by Derene Allen, Social Metrics that Matter: Deepening Brand Connections through Social Impact.
Per industry leaders, a must read!
January 7, 2012 by Americas Voice Online. As Republicans continue to embrace hard-right positions on immigration, the Party is distancing itself not only from the legacy of Ronald Reagan and other past Republican leaders, but also from Latino voters in numerous states that are shaping up to be key 2012 battlegrounds.
July 14, 2010 by Teresa Watanabe. A nationwide survey of Latinos indicates that the issue now ranks with the economy as the most important. The tough new Arizona law is believed to have triggered the shift.
October 12, 2011. Hispanic Ad Dollars = Increased Revenue.- Dollars invested in targeting Hispanic consumers through Latino media directly impact company’s bottom line, according to the findings of the Association of Hispanic Advertising’s (AHAA) latest Hispanic Allocation Study.
February 12, 2011. The Guardian by Daniel Denvir.- Judging by CPAC’s anti-immigrant consensus, conservatives are willing to take the huge risk of alienating Latino voters. It’s true. Latinos are neither a homogeneous community nor single-issue voters. But they are far more united today than they were 10 years ago; Latino voters are increasingly turned off by a Republican party they find intolerant and unwelcoming. Fresh off resounding victories in the mid-term elections, Republicans were thrilled to read the outcome of the most recent census: 12 seats shifted, largely from the Democratic Rust Belt to the Republican strongholds of the Sun Belt.
McLean, VA and Miami, October 12, 2011 – The Association of Hispanic Advertising Agencies released its 2010 Report on Hispanic Advertising Spending, which revealed that there is a connection between consistent and significant investment allocations of more than 14.2 percent in Hispanic marketing and high levels of overall topline revenue growth. The report also shows strong 2010 recovery in Hispanic ad spending across the top 500 advertisers — reversing a two-year slowdown, increasing the aggregate Hispanic ad spend by 14 percent over 2009 levels to $4.3 billion in Hispanic media. Santiago Solutions Group developed and executed the study.
A research study completed by the SSG indicates that high quality customer service in Spanish leads to loyalty and retention in the Credit Card Sector
SSG presents Phase I study findings. Its strategic framework focuses on quantifying the core target segment’s upside revenue potential vis-à-vis its acculturation trigger points through an array of proprietary methodologies.
July 27, 2011. Carlos Santiago, President of the Hispanic marketing consultancy firm Santiago Solutions Group, told attendees at the MLS partner summit yesterday that the league and its partners should immerse themselves in the local Hispanic communities in order to engage Spanish-speaking fans.
July 14, 2010 – Hispanic Federation and LULAC report shows that Arizona’s SB 1070 immigration law has energized Latinos in support of fair, comprehensive federal immigration reform.
With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability.
May 12, 2010. Dallas, TX. Carlos Santiago was a panelist in a session on Measuring ROI in Hispanic Social Media Marketing Campaigns. Carlos presented the case study for a recently-completed Cause-Related Integrated Marketing Program. This program, Espíritu de Progreso Latino, for Chivas Regal® Scotch Whiskey, achieved measurable ROI results in retail activation, volume growth and brand perception.
May 12, 2010. Dallas, TX. Carlos Santiago panelist in session on the Do’s and Don’ts of Hispanic Social Media Measurement.
A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the insurance sector.
A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the internet services sector.
A research study completed by the Santiago Solutions Group indicates that high quality customer service in Spanish leads to loyalty and retention for the personal computers sector.
A research study completed by the SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the Cable Sector .
October 5, 2011. “La Homofobia Tiene Muchas Caras/Homophobia Has Many Faces.” If you’re the kind of person who fast-forwards past the commercials, then you’d probably miss the whole point of GLAAD’s Amplifier Awards. The third-annual ceremony, held last night at Manhattan’s Altman Room, recognizes print and online advertising and marketing that presents fair and accurate representations of the LGBT community.
August 10, 2010. Three recent polls of Latino voters show how the current immigration debate—including the national attention to Arizona’s anti-immigrant law—has dramatically influenced Latino voters’ view of political candidates, as well as their propensity to vote in November.
A research study completed by SSG indicates that high quality customer support in Spanish leads to loyalty and retention for the retail banking sector.
July 28, 2011. Norther Colorado Business Report by Ana Arias.- The Great Recession hit wage earners across the board, some more than others. A nationwide survey of 600 Latinos conducted in 2009 by LatinoMetrics revealed that half of Latino families were bringing in less income than the previous year, with one in three making the same money and only one in seven making more greenbacks. Survey data also revealed that six in 10 Latinos were making ends meet; four of those indicated it’s not easy but they’re getting by. One in 10 said things are looking up, and another one thought all was moving along swimmingly.