Archive for August, 2011

2010 Census Results Add New Dimension to Hispanic Targeting Value – Hispanic Trending

The 2010 US Census growth results boost the long-term benefits of dedicated investments in the Hispanic segment as the Hispanic market continues to grow 36 times faster than the nearly flat White Non-Hispanic segment.

Hispanic Marketing Investment Trends 2009 – AHAA

Association of Hispanic Advertising Agencies – Santiago ROI helps in the analysis of tracking the Hispanic advertising investments of top 500 advertisers by category.