December 22, 2009
Latinos, hit harshly by the recession, close 2009 with mixed perceptions about their well-being and where the country is headed, but they are generally supportive of Obama and health care reform.
December 21, 2009
Latinos close 2009 with the economy and jobs as the most important issue yet give overwhelming support to health care reform.
May 12, 2008. Hispanic Ad.- Last week the U.S. Census Bureau released the latest Hispanic population estimates. What stood out is Hispanic population growth was overwhelmingly (62%) driven by natural increase and not net immigration in contrast with 2000 when natural increase and immigration were nearly equal.
May 27, 2008. Hispanic Ad.- A major CPG company recently shared some of their Hispanic research results at a large multicultural conference. One of the findings was that consumer communications should be inclusive of all Hispanics to reach all consumers regardless of language preferences, acculturation levels and generational variance. The findings are based on communication preferences and the importance of shared opinions for product selection within Hispanic families and groups.
Over 20 years of senior communication/marketing program experience serving consumer, healthcare, technology and financial services industry leaders. Bob was a founding partner of FischerHealth, the nation’s leading independent healthcare communication firm. He successfully managed the sale and transition of the firm to Omnicom/Porter Novelli and led the FischerHealth/Porter Novelli brand. Bob’s experience also includes serving [...]